Cruelty-free makeup not only is more compassionate to animals, but also can contain ingredients that are less harsh to the human body, too. Here we’ll unpack what cruelty-free means, and share some indie (independent) brands that are doing their part to produce cruelty-free beauty products. What Does Cruelty-Free Mean? Cruelty-free means that the product and its ingredients meet certain standards that include not testing on animals. There are a variety of certifications that brands can carry to indicate their products are cruelty-free, such as Leaping Bunny, Beauties Without Bunnies, Choose Cruelty Free, and Certified Vegan. Cruelty-Free and Indie Makeup...
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